I had the incredible opportunity to lead the design direction for a dedicated page that showcased the unwavering support Wingstop provides to its team members. What made this project truly stand out on a personal level was a heartbreaking revelation. Shortly before I began working on the initiative, I learned that one of the franchise owners had tragically lost a child in the Uvalde shooting in Texas. Knowing that our work would directly benefit this grieving family during such a difficult time added an extra layer of significance and purpose to my involvement.
Roles:
- Art Director (AD)
- Interaction (IxD) Designer
- User Interface (UI) Designer
Deliverables:
- Design Toolkit
- High-Fidelity Wireframes & Prototypes
- Assets for development
Tools:
- Figma
- Illustrator
- Photoshop
The Journey:
This project held significant meaning for me as I collaborated closely with Wingstop stakeholders to bring their vision to life, starting from the initial style tiles and continuously refining our approach. It became a remarkable precedent by undergoing a swift approval process, requiring only two client meetings. From the initial concept to the final implementation, this project became the fastest to navigate through the entire design process, a testament to the strong collaboration and shared commitment between the Wingstop team and myself.
