I had the privilege of crafting the Reward Member emails and campaigns. I ensured to set the standard of excellence for the designs.
Roles:
- Art Director (AD)
- Lead Designer
Deliverables:
- Competitive Analysis
- Design Toolkit
- Email Designs
- Microsites for Gamification efforts
- Illustrations
- Assets for development
Tools:
- Figma
- Illustrator
- Photoshop
The Journey:
One of the key aspects of our design process was the development of a comprehensive toolkit. This toolkit encompassed various design elements such as typography, colors, iconography, and imagery. With these foundational elements in place, we were able to consistently create visually appealing and cohesive email designs that aligned with the Noodles & Company brand.
The use of vibrant colors played a significant role in capturing the brand's energy and personality. By incorporating playful doodles and lively illustrations, we added an element of whimsy and fun to the CRM experience. These visual elements not only enhanced the aesthetic appeal of the emails but also contributed to creating a memorable and engaging experience for the customers.
Toolkit
