I had the opportunity to collaborate closely with copywriting and development teams, ensuring a seamless handoff process for our design work. As design played a pivotal role in the production of daily emails, it was essential to establish efficient workflows to ensure smooth operations.
Roles:
- Art Director (AD)
- Lead Designer
Deliverables:
- Email Designs
- Assets for development
Tools:
- XD
- Photoshop
The Journey:
Collaborating with the copywriting team was crucial to ensure that the visual and written elements of our email campaigns were aligned. By working hand in hand, we ensured that the design and copy complemented each other, creating a cohesive and impactful message for our audience. This close collaboration allowed us to deliver email content that not only looked visually appealing but also effectively conveyed the desired brand message.
Additionally, close collaboration with the development team was essential for successful execution. Working together, we ensured that the designs were implemented accurately and in a timely manner. Clear communication, detailed design specifications, and regular check-ins helped maintain a smooth handoff process, allowing the development team to bring our designs to life efficiently.