I was entrusted with the task of redefining the company's art direction, a responsibility that allowed me to showcase my creative vision and expertise.
Roles:
- Art Director (AD)
Deliverables:
- Design System
- Brand Book
Tools:
- Illustrator
- Photoshop
- InDesign
The Journey:
Drawing inspiration from the angle in our logo, I embarked on a journey to explore innovative ways of displaying this distinct element. I sought to create a cohesive and impactful visual language that would resonate with OVHcloud's brand identity while capturing the essence of its forward-thinking approach.
The process began with in-depth research and exploration, examining different design concepts and approaches that would best represent OVHcloud's unique value proposition. With the angle as the focal point, I experimented with various compositions, colors, and styles to create a visually compelling and versatile art direction.
Throughout the project, collaboration was paramount. I worked closely with stakeholders and colleagues, including brand strategists, marketers, and developers, to ensure that the new art direction aligned with OVHcloud's broader objectives. This collaborative effort allowed us to achieve a unified vision and to infuse the brand's values and messaging into the visual representation.
